When you do anything different and worthwhile, other people will rush to copy the form of your work.
They see the outer layer of your work, notice patterns and try to emulate the formula they have created in their mind.
However, the heart of your work is the substance you bring to it, the nuance of thought, the quality of care you put in your work. That cannot be copied.
They cannot copy the attitude and service-orientation you bake in your work.
They cannot copy your uniqueness.
Even when they can copy all else, they cannot copy your ability to innovate and be creative.
The key is to constantly create and recreate yourself to do the kind of work that others have to catch up on.
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